Advertising Analysis Nespresso - 3247 Words

Advertising analysis: Nespresso 1 Introduction Television transmits popular messages at the same time visual and auditory. She is of use in other one of the support for the advertising speech, which is one of the production authorities which we find in media and will make the object of our study in this account. We will dedicate our analysis on one of the television advertising of the business company Nespresso. This advertising registers in a campaign in various media support: television, press and cinema. Our problems will turn around the strategy which the Nespresso business company shows across its campaign, to know: how advertising, by creating a picture for a mark, and by broadcasting it, can create a need at the consumer.†¦show more content†¦With as objectives, the presentation of a product or the increase of its notability, the promotion of its picture, the purchase of the product and the fidà ©lisation of the consumer. However, advertising Nespresso does not answer its criteria completely, because she does not offer exactly a specific product, but rather a concept and values of the firm. It is therefore possible to register him in another type which is that of the storymercial. It is a campaign style rather upmarket that has as objective to transport the values of mark by putting sale in the background. Indeed, Nespresso has as objective to construct an international mark and a mark wind the concept of the machine Nespresso rather than of the coffee properly speaking. I name:  «We want that the form of our capsule and that « N  »of our logo are worldwide admitted.  »purpose of Gerhard Berssenbrà ¼gge, CEO of Nespresso. 3.3 target Public Nespresso aims at the members of the club Nespresso, at the prospective buyers and at the new clients. We assume that it is principally about easy people with the means to present himself of some upmarket coffee. The average of age is between 30 and 50 years, because Nespresso aims at a public part of woking life and therefore wage earner. With as icon of mark, George Clooney, Nespresso centres the target on the women of the average of age which we named before. Although there remains an icon also forShow MoreRelatedNespresso2587 Words   |  11 PagesNESPRESSO Introduction Launched 30 years ago, Nespresso is a subsidiary of Nestlà © and one of the worldwide leaders of coffee market. The brand became very famous thanks to the coffee maker based on capsules. More than a simple coffee, Nespresso managed to create litterally a â€Å"Nespresso experience† by its innovative concept. All this case long we are going to analyze the company and is strategies throughout the SWOT, the positioning, the targeting ant to finish the marketing mix of the brandRead MoreKeurig Case Study1409 Words   |  6 Pagesthe coffee K-cups or pods. Aside from high costs, Keurig has remained on top while exemplifying socially responsible business practices and worked to stay true to their mission statement, â€Å"Brewing excellence one cup at a time!† II. Financial Analysis In this section, several ratios measure the financial success of Keurig in the years of 2010, 2011, and 2012. For starters, the current ratio, which measures a firm’s ability to cover short-term debt was 2.54 for Keurig in 2012. In 2011, the currentRead MoreNespresso Co. Analysis15084 Words   |  61 PagesINDEX PART 1 I. NESPRESSO: AN INNOVATION OF PROCESS AND OF BUSINESS MODEL a. Nespresso, a brand of Nestlà © group b. An innovation of product i. High quality Coffee ii. Designed Coffee machines iii. The Club iv. The Boutique Concept c. An Innovation of Business model in the Coffee Industry: II. COUNTRY CLIMATE d. Cultural Environment v. Art vi. Architecture vii. Literature viiiRead MoreThe Importance of Corporate Social Responsibility in the Brand Image3400 Words   |  14 Pagesproducts and services resulting from these social and ethical campaigns? Are consumers loyal to these businesses? In order to analyse the links between CSR and consumer behaviour, the authors use a structural equations model and a Focus Group. The â€Å"Nespresso† Case is analysed and included in the survey questions, since it is a very well known brand amongst Portuguese consumers. The main conclusions of the paper are that although some of the indicators do not present excellent results, the hypothesesRead MoreThe Nespresso Marketing Campaign Analysis3494 Words   |  14 PagesCB206 MRKETING PRINCIPLES The Nespresso Marketing Campaign MARKETING CAMPAIGN ANALYSIS Xueqian Zeng 2015/5/9 The key elements of the Nespresso are the Logotype, the colours, the typography, the strap line, the testimonial, the tone of voice, the imagery and the overall layout. â€Æ' Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 Segmentation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 Political†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 Economic†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 Social†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 Technological†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6Read MoreThe Nespresso Marketing Campaign Analysis Essay3520 Words   |  15 PagesCB206 MRKETING PRINCIPLES The Nespresso Marketing Campaign MARKETING CAMPAIGN ANALYSIS Xueqian Zeng â€Æ' Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 Segmentation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 Target Customer†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 Target Sales Volume in one year†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 The Marketing Mix†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 Product†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 Pricing†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦9 Place†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 Promotion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦11 New Promotion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦12Read MoreSwot Analysis : Marketing Plan Essay2978 Words   |  12 PagesTutor: Adrian Liew By: Kavita Dhawan (14439311 ) TABLE OF CONTENTS Topic PAGE Numbers Background 3 Situation Analysis 3 Situation Analysis (Contd) 4 Situation Analysis (Contd) 4 Situation Analysis (Contd) 5 SWOT Analysis 6 SWOT Analysis (Contd) 7 Preliminary Assessment of SWOT Analysis 6 Preliminary Assessment of SWOT Analysis (Contd) 8 Market Objectives SMART 8 Market Objectives SMART (Contd) 9 Target Market and Positioning Statement 9 Marketing Mix 10 MarketingRead MoreNespresso Marketing Analysis2487 Words   |  10 PagesThe Art of Coffee Marketing Marketing Analysis of Nespresso What I got myself into†¦ Coffee is one of the most widespread and popular drinks next to water and the second most used product right after oil. Being a truly global commodity, its consumption today reaches 2.25 billion cups per day. The biggest importers and thus coffee consuming nations are the US, Germany, Italy, Japan and France. It is everywhere and at any time. People drink coffee while working, relaxing, driving, meeting or communicatingRead MoreMarket Segmentation, Targeting And Positioning Essay2205 Words   |  9 Pagesthis paper, it would not be possible to provide an in-depth analysis of the segmentation, targeting and positioning strategies of Nestlà © across all seven segments. The powdered and liquid beverage segment accounted for 21.3% of their trading operating profit in 2015 (Euromonitor 2016). Therefore, this paper will focus on this segment of the Nestlà © S.A.. Nestlà © has many products within this particular segment including Nescafà ©, Nespresso, Coffee Mate, Milo, Nesquik and Nestea (Nestlà ©.com). CompetitorsRead MoreMarketing Report on Nespresso8643 Words   |  35 Pageson the Nestlà © sub-brand: Nespresso Word count: [Skriv firmaets adresse] 08 Efterà ¥r 1. Introduction Nestlà © is a global company who recognizes that to be a successful company you have to be competitive and cost efficient. They put their customers first, and wish to create long lasting relationships with them, creating a luxurious exclusive experience to their coffee customers through their sub-brand Nespresso. Having positioned themselves as a luxury good, the Nespresso brand faces several weak

Unitizing Free Essays

Unitizing is very important in learning of mathematics. It is a mental operation that helps to understand and solve complex mathematical problems by separating classifying the values involved into units. Unitizing is grouping of a known number used in representing quantities. We will write a custom essay sample on Unitizing or any similar topic only for you Order Now It is useful in understanding the value as well as developing counting strategies (Wright, Leeson Geake, 2002). In addition, unitizing is very useful in understanding and developing the meaning of division as well as multiplication of both natural numbers and fractions. Unitizing is used in quite many settings in mathematical objects. These settings include geometry, algebra, measurements, number and operations and in data analysis and probability. In geometry, unitizing is very important in visualizing changes, in addition or multiplication and in developing the ability to reason, predict and represent knowledge appropriately. Unitizing is also very useful in algebra, where it is applied in both structural and procedural algebra. Procedural algebra is how to solve a problem where numerical values to solve algebraic equations are assigned, for instance; Find x if y=7 in 3Ãâ€"2-4y=20 Here, 3Ãâ€"2-4(7) =20 3Ãâ€"2 –28 = 20 3Ãâ€"2 = 48 x2 = 48/3 = 16 x = 4 Unitizing here can be applied in for instance giving the value of x, which can be given as 2Ãâ€"2 or 2+2. In this case ‘2’ is unitizing. Structural algebra involves use of letters to manipulate algebraic expressions. In number and operations, unitizing facilitates the understanding numbers and representing them. It is also useful in understanding fractions, for instance 1/2 can be written as 1?2 or 1x ? Unitizing is very useful in understanding multiplication and division of natural numbers as well as fractions. For instance, 2 x 4=8, can better be understood through learning many ways of approaching the problem. It can also be written as 2 x (2) (2) = (2) (4) Or as 2 x (2) (2) = (2) (2) (2). Unitizing 2 simplifies the understanding of the problem. More complex values can also be used such as: 4 x 16=64 this can be better understood by unitizing 4 such that the problem is represented as: 4x (4) (4) = (4) (4) (4) Developing understanding of division is also very much facilitated by the knowledge of unitizing. For instance, in determining the number of 8’s that are in 400, division should be performed as follows; 400/8 = 50, here 8 is unitizing To get to understand this better, simpler figures than 400 should be used but still the value of the numbers should be restored. This can only be acquired through unitizing and it can be as follows, 800/2 ? 8 2 can be unitizing such that 240/2 ?(2) (2) (2) and this simplifies the problem. Section 2 Unitizing is very important since it simplifies mathematical operations and facilitates understanding of the operations. It is important since it helps in development of deep and relevant reasoning especially when the unitizing value is being determined. Unitizing is so important since it facilitates the understanding of mathematical objects such as number and operations, especially in fractions, ratios and proportions. Unitizing helps in performing mathematical operations task with a lot of flexibility and confidence. Students should always be encouraged to practice unitizing in all their mathematical activities. Failure for the students to unitize leads to operating with too complex values and hence difficulties arise in trying to solve the problems. Operating with large numbers like for example multiplying 125 and 216 is quite hectic but if unitizing is applied, the operation becomes very easy and speed in generating the answer is increased. Section 3 Students frequently use unitizing especially in addition problems using the procedure of whole number, for instance, 8 + 14 = 22 Can also be approached through unitizing such that: 8 + (7+ 7) = 22 nitizing by using 7 can be practiced by the students. Students are also using unitizing in understanding part-whole concepts. For instance, students have used unitizing to be able to arrive at answers concerning fractions like, ? + ?. This can written as ? + ? . ? whereby unitizing is done by ? However, unitizing may not be done on some operations for instance those that originate from mathematical objects like measurement (Anghileri, Julia 2001). T his is a key concept in maths especially for the appreciation of invariance of length and angle measure. Students should not unitize in measuring angles since the size of the angle does not change. Similarly, the length measure does not change unless the size of what is being measured changes students also are unable to use unitizing in probability and data analysis especially when the problems are on formulation of questions that can be addressed with data and collect, organize and display relevant data to answer them. Section 4 Students should be posed with a lot of contexts and opportunities as well as representations that will facilitate their unitizing. Many geometrical as well as algebraic problems should be provided to the students and they should be framed in such a way that unitizing is encouraged. Problems that require comparisons and representations by variables as well as these that require practice of conceptual understanding such as addition and multiplication of fractions should be given to the students. This improves the students ability for unitizing, something that facilitates their solving strategies. Representations should be encouraged among students since it is through this that they will be able to organize, record and also communicate mathematical ideas. Conclusion Unitizing is a very important mental function that is highly applicable in mathematics. It improves efficiency in solving mathematical problems. It helps students to develop a deeper meaning and understanding of mathematical operations such as multiplication, addition and division. It also enables students to develop diverse and applicable counting strategies as well as conceptual understanding. Therefore. Unitizing should highly be encouraged among the students for better performance in their solving of problems. How to cite Unitizing, Papers

Corporate Governance & Ethics for Bonus- myassignmenthelp.com

Question: Discuss about theCorporate Governance Ethics for Bonus and Basic Salary. Answer: Introduction The issue of executive compensation, in terms of bonus, basic salary, restricted share plans, pensions, stock options and the other benefits have been a matter of controversy for a number of years and has garnered attention of academics, regulators and media personnel. This criticism surrounding this is the concern related to executive pay level, the relationship of this with the performance of the company and the shortfall of executive pay setting in stopping the managerial excess (Neokleous, 2013). This report highlights how the executive remuneration has been used to maximize shareholder wealth whilst the failure in doing so has been criticized. Corporate governance issues related to remuneration In one of recent meetings of the compensation committee, the ongoing debate regarding income inequality was pointed out by one of the directors. Executive compensation and income inequality have been identified as being two of the most contentious issues in the present day political and economic discourse. The rise in inequality has been blamed upon by the critics in last two years or so on the rise in the executive compensation of the public companies. The inequality here refers to the percentage of total national income which the top percentage of taxpayers earns. In US, there has been a much faster growth in the CEO pay in the last thirty years, and the present difference between pay of CEO and average worker is 300:1. There have been a number of commentators who have cited this excessive executive pay as the key reason for income inequality (Kay Martin, 2016). There are others who state that the critics are wrong and that even though there are major issues with the CEO remuneration but the excessive pay was not the big issue. The real matter was the manner in which the CEOs were being paid, in context of its how. In majority publicly held companies, the top executives compensation is independent of performance virtually. Due to these reasons, that the CEOs act like bureaucrats instead of acting like value maximizing entrepreneurs which the companies need for enhancing their standing in the world markets. In one of the detailed statistical conducted on executive compensation, it was seen that the executives were paid in different terms like salaries, bonuses, stock options, and stock ownership. It was noticed that even with headlines showing contrary, the top executives were not getting record bonuses or salaries. Even though there had been rise in the executive pay in last few years, this was just done to catch up to the fifty year back co nditions. A key point worth noting is that the annual changes made in the executive compensation are not a reflector of changes in the corporate performance. The reality was that the executive compensation was getting worse instead of getting better (Jensen Murphy, 1990). Criteria for review A survey conducted by Booz Company in 2011, showed that 20% of the departures of CEOs, was due to poor financial performance or due to irreconcilable differences. The CEO removal is particularly costly owing to the instability which comes with it, and the costs associated with hiring new CEO. Such situation can be raised due to poor recruitment, but can also be raised due to lack of clear expectations for the CEO from the beginning or the failure in regular evaluation of performance of CEO. Thus, the CEO evaluations are undertaken by the boards for solid reasons. Often, there is the CEO performance evaluation paradox, which needs to be overcome for reviewing the top employees of the company (Beck, 2013). In evaluation of CEOs, some of the principles which have to be included are aligning the performance of CEO with the objectives of company; based on clear expectations which are agreed and developed in advance with CEO; having agreed, clear and transparent link in between the remuneration and the performance outcomes; encouraging the CEOs to set up developmental objectives and the plans, along with providing specified directions as are required from the result of the evaluation process; conducting in a way which is conducive to the present good governance; tailoring to the specific needs of the company; and complying with the relevant standards for accountability, along with communicating the results for the company (Beck, 2013). (Source: Beck, 2013) Governance of organization The very essence of good corporate governance is making certain that there are responsible relations between the stakeholders and the company. It is way more than mere compliance. It can be best defined through CRAFTED principles of governance, which shows the climate and culture of C- Consistency, R- Responsibility, A- Accountability, F- Fairness, T- Transparency, and E- Effectiveness which is D- Deployed throughout the company (Argden, 2010). Governance refers to the processes and structures of control and direction and of managing the various external and internal relationships in terms of elements like accountability, performance and compliance (Manu, 2018). The businesses are expected to follow the Principles of Corporate Governance which refer to the governance practices in the structure of evolving laws and the stock exchange regulations (Business Roundtable, 2016). Every nation has their own set of corporate governance rules which have to be followed based on the business being conducted in that nation. These are deemed as the basic requirements, particularly due to the geographical boundaries in business being eliminated. The principles and concepts like corporate governance and corporate social responsibility have to be followed, particularly in context of remuneration of the executives, so as to ensure that there is both accountability and transparency in the manner in which the key personnel of the company are paid (Tricker, 2015). Recommendations and Conclusion From the discussion undertaken in the previous segments, it can be concluded that there are a lot of controversies which surround the executive remuneration. However, in order to deal with such issues, it is recommended for the companies to adopt the principles and concepts discussed in previous segments, in terms of CRAFTED principles of governance, corporate social responsibility and the like. This would bring transparency in the pay structure of executive remuneration and would also help in linking the performance of the executives with the company objectives. References Argden, Y. (2010). Measuring the effectiveness of corporate governance. Retrieved from: https://knowledge.insead.edu/leadership-organisations/measuring-the-effectiveness-of-corporate-governance-1149 Beck, J. (2013). CEO performance reviews that work. Retrieved from: https://www.effectivegovernance.com.au/ceo-performance-reviews-that-work/ Business Roundtable. (2016). Principles of Corporate Governance. Retrieved from: https://corpgov.law.harvard.edu/2016/09/08/principles-of-corporate-governance/ Jensen, M.C., Murphy, K.J. (1990). CEO IncentivesIts Not How Much You Pay, But How. Retrieved from: https://hbr.org/1990/05/ceo-incentives-its-not-how-much-you-pay-but-how Kay, I., Martin, B. (2016). CEO Pay Ratio and Income Inequality: Perspectives for Compensation Committees. Retrieved from: https://corpgov.law.harvard.edu/2016/10/25/ceo-pay-ratio-and-income-inequality-perspectives-for-compensation-committees/ Manu, C.A. (2018). GOVERNANCE: Concepts, Principles and Applications. Retrieved from: https://www.ghanaweb.com/GhanaHomePage/NewsArchive/GOVERNANCE-Concepts-Principles-and-Applications-29457 Neokleous, C.I. (2013). Executive Remuneration as a Corporate Governance problem. Retrieved from: https://euractivgreece.blogactiv.eu/2013/06/30/124/ Tricker, B. (2015).Corporate governance: Principles, policies, and practices (3rd ed.). Oxford: Oxford University Press, USA.

Wiglaf Essays - Wiglaf, Gerard Manley Hopkins, Poetry, Literature

Wiglaf Annonymous Poetry is something that used to give me nightmares. In high school, if I knew that a poetry assignment was going to be given, I would stay home sick. I've since learned that while work is involved, discovering the authors intended meaning is fun and actually gets easier the more I practice it. When given the task to interpret Spring and Fall by Gerard Manly Hopkins, I at first was worried about the length of the poem; however, after I began to read the poem, I was able to get a picture of what was being said. In this essay, I will analyze why Margaret is grieving. The poem leads into a young girl who is saddened by the winter's approach and the symbolic death of the forest. She doesn't know it consciously, but in her heart she knows that all things will end and the coming of winter foreshadows her own mortality. She is told that as she ages, it won't bother her even though she may see an infinity of leaves as said in line six It will come to such sights colder. But line ten is contradictory in saying And you will weep and know why. Which I must take to mean that as Margaret nears her end, she will be saddened by everything that has been, and ever will be lost to time. Eventually she is told that people are born to die, and as if she has eaten from the tree of knowledge, she is aware and saddened for her innocence lost. In Spring and Fall, Hopkins explains to a child that we all age and die. That Margaret, like all of us, must deal with this fact and not let the knowledge of it hold her back from life. This is a message that almost everyone needs to hear sometime in their lives. Steve Nix 2-9-98

bullying Essays

bullying Essays bullying Paper bullying Paper bullying BY domil 2345 Causes of bullying The horrors of bullying are an enduring theme of many peoples childhood through their adolescents. So many people in the world are subjugated to this problem, and all the after effects of it. However, the causes of bullying lie the answer. Many believe that bullies are performing their vicious acts based off of their own short comings, their own faults. Another popular belief is that the bully does what he does because of his upraising, thus putting the blame of bullying on his parents. To this idea, owever, comes the final most popular belief that bullies do this Just for the fact of enjoying cruelty towards others. Bullying has many long lasting, horrible effects, but without understanding at least some of the causes, we shall never be able to counteract its effects properly. Bullies have had a long lasting history of lashing out at people. One of the causes of this is a bullies is that they know that they are flawed. The bully who has a weird lisp as a child and conquers it before becoming a teenager doesnt remember the victory, but remembers the ridicule and hate. So that memory evolves into a physical manifestation of violence, both physical and emotional. Bullies insist on being perfect, that they are the smartest, they are the fastest, they are the strongest. If a bully fails anywhere in his life, he puts it off as something not important, and therefore not worthy of his time, or obstructed by someone who is weaker than him. He will always feel humiliated after said incident, and this is always bad for said victims. It is a basic predatory stance, to go after a weaker being after being in a position of public ridicule. So if any of his flaws show, then the end result is either him not caring, or lashing out at those who bring it up. Bullies sometimes are also the product of their environment. If the parents are fighting, or there is a lack of a father or mother figure in their life, then this might be the cause of the bullying. Sometimes, the bully is left to his own devices without the proper guidance as a child prior to bullying, thus leading him to not know right from wrong. All education of social skills goes out the window without the proper incorporation of arents and proper adult supervision. Also, a good point is the location the bully lives in. Is it a posh, upper class neighborhood? Is it one in a rundown ghetto on the wrong side of the tracks? Each location harbors bullies, and develops different kinds with different agendas and forms of persecution. Sadly, bullies who suffer from any of these kinds of environments usually Just follow down the path further and further. Finally, some bullies are Just down the path of no return. Sometimes, they Just enjoy being mean and violent. This is the most unlikely cause, and the rarest. However, sometimes people Just enjoy this. It is a very sadistic person who enjoys hurting people, to find Joy in cruelty. This really has no reason for why it happens, and as it has been speculated to it is a chemical imbalance in the brain or fester psychological trauma, Just that some people are born this way. It is always the most disruptive and violent, and sometimes even fatal form of bullying. Its very common for it to be found online, because it becomes disassociated from actual bullying. Sometimes, some eople Just want to watch the world burn, and laugh as it does. Bullying is a plague, one that will always spread rapidly, but one that will eventually be wiped out. hood. With the idea of a fully functioning adult becoming a bully is frightening, it isnt very likely and can only do so much. So identifying the causes now so the habits may be deterred later is crucial in fighting this ongoing social problem. Eventually, bully and its horrors will be eradicated, but until then, we must remember and research the causes to prevent social catastrophes in the future.

The History and Origins of Candy

The History and Origins of Candy By definition, candy is a rich sweet confection made with sugar or other sweeteners and often flavored or combined with fruits or nuts. Dessert refers to any sweet dish, for example, candy, fruit, ice cream or pastry, served at the end of a meal. History The history of candy dates back to ancient peoples who must have snacked on sweet honey straight from beehives. The first candy confections were fruits and nuts rolled in honey.  Honey was used in Ancient China, Middle East, Egypt, Greece and the Roman Empire to coat fruits and flowers to preserve them or to create forms of candy.   The manufacturing of sugar began during the middle ages and at that time sugar was so expensive that only the rich could afford candy made from sugar. Cacao, from which chocolate is made, was re-discovered in 1519 by Spanish explorers in Mexico. Before the  Industrial Revolution, candy was often considered a form of medicine, either used to calm the digestive system or cool a sore throat. In the Middle Ages, candy appeared on the tables of only the most wealthy at first. At that time, it began as a combination of spices and sugar that was used as an aid to digestive problems. The price of manufacturing sugar was much lower by the 17th century when hard candy became popular. By the mid-1800s, there were more than 400 factories in the United States producing candy. The first candy came to America in the early 18th century from Britain and France. Only a few of the early colonists were proficient in sugar work and were able to provide the sugary treats for the very wealthy.  Rock candy, made from crystallized sugar, was the simplest form of candy, but even this basic form of sugar was considered a luxury and was only attainable by the rich. Industrial Revolution The candy business underwent major changes in the 1830s when technological advances and the availability of sugar opened up the market. The new market was not only for the enjoyment of the rich but also for the pleasure of the working class. There was also an increasing market for children. While some fine confectioners remained, the  candy store  became a staple of the child of the  American working class. Penny candy  became the first material good that children spent their own money on.   In 1847, the invention of the  candy press allowed manufacturers to produce multiple shapes and sizes of candy at once. In 1851, confectioners began to use a revolving steam pan to assist in boiling sugar. This transformation meant that the candy maker didnt have to continuously stir the boiling sugar. The heat from the surface of the pan was also much more evenly distributed and made it less likely the sugar would burn. These innovations made it possible for only one or two people to successfully run a candy business. History of Individual Types of Candy and Desserts Cake mix (commercial) was invented in 1949.Candy CanesCaramel Apple kits were designed by Kraft Foods sales representative, Dan Walker during the 1950s. The origin of Candy Apples is unknown.CheesecakeChocolateChocolate Chip CookiesCracker JackCupcakesFig Newton CookiesFortune Cookies were invented in America in 1918, by Charles Jung.Good and Plenty - On June 12, 1928, the Good and Plenty trademark was registered. Good and Plenty are the brightly colored, candy-coated, licorice candy.Graham CrackersGranola bars were invented by Stanley Mason.Gum - Bubble Gum, Chewing GumHOT ROCKS - On October 17, 1961, HOT ROCKS Candy was trademark registered.Gummie CandyIce CreamJelloLife Savers CandyLollipopsMarshmallows Marshmallow PeepsMoonpiesMMsThe Milky Way bar was invented in 1923 by Frank C. Mars.Popsicle

The board of Comvitea Ltd appears to be committed to principles of Essay

The board of Comvitea Ltd appears to be committed to principles of good corporate governance - Essay Example The company was established in the year 1970 and is situated in the Bay of Plenty in New Zealand. Comvita is learnt to be dedicated towards manufacturing innovative natural health care products (Comvita Limited and its subsidiaries, 2012). This discussion will attempt to gain a comprehension regarding the process of corporate governance in Comvita and the way the company manages and controls its governance aspect in relation to its business operations. Issue of Corporate Governance in New Zealand Corporate governance practices and guidelines in the business environment of New Zealand are provided utmost importance and strong emphasis. Effective corporate governance is considered to be quite necessary not only for companies operating in the public sector but is also deemed to be required for other corporate entities as well. There are certain attributes with regard to the economy of New Zealand (NZ) which represents a unique view in terms of the corporate governance debate. The facet of corporate governance of foreign countries is known to remain particularly concentrated in public listed companies but in NZ, majority of the business entities are learnt to basically focus on corporate governance for both public as well as private companies. ... The issues are: Ethical Conduct: This comprises the code of ethics, which a company adopts as a set of behavioral corporate guidelines Board Composition and Performance: This relates to the role of independent directors and the matter regarding a company’s certification Board Committees: It pertains to the composition of committee members within a company Reporting and Disclosure: It signifies the need of quarterly information for the purpose of certification of the financial statements Remuneration: It relates to the issues regarding fundamental pay scale reimbursement of directors and executives Risk Management: This aspect involves the disclosure of financial statements Auditors: This factor relates to the element of risk associated with the nature of objectivity prevailing between an auditor and client Shareholder Relation: This facet involves the relation between shareholder, company and public Stakeholder Interest: This entails the interest of the stakeholders Corporate Governance: Comvita The board as well as executives of Comvita is supposed to be dedicated towards the execution of the business functions ethically in order to maintain the effectual standard of corporate governance (Comvita Limited and its subsidiaries, 2012). The company i.e. Comvita constantly attempts to effectively and increasingly follow the effective practices of corporate governance for their business operations. The effective practice of guidelines recognised by the company with regard to its corporate governance related approach are the ‘New Zealand Exchange (NZX) Listing Rules’, NZX corporate governance ethical practice code and the NZ ‘Securities Commission’ Corporate Governance guidelines and practices (Comvita Limited and its subsidiaries, 2012). Principle 1: Ethical

Fight Club Essay Example | Topics and Well Written Essays - 2500 words

Fight Club - Essay Example The story is a distortion of core US obsession culture of consumerism, therapy and violence because the movie initially offers fighting as remedy and male bonding exercise in hope to re-masculine men castrated by consumerism. The understanding in the movie never seeks to resolve personal dissatisfaction within the public sphere; but rather suggests that organization is feasible via private and violent expressions. However, the brilliant representation of violent acts in the disruptive way offers a way of inciting discourse regarding gender identity and violence, which leaves space for public discussion. The movie tends to open this space, regardless of its critique because violence offers a way of analyzing culture dictated by consumerism and commercialization and showing the challenges associated with normal gender relations. Hence, fight club seems to be a necessary way of discussing the gender identity and the generation of white masculinity. The fight club presents the discipline of violence as a therapy for masculine powerlessness and such a discipline prepares a man for pain essential to contest social power in job, relationship and conceivably in the large socio-political arena. The cleverness in the movie leaves one with the feeling of powerless and insensitive as the movies plays with serious problems within the society; even though, it does not offer any resolution. The movie tweaks the discourse because qualities of discarded objects are significantly brought to life in the film as they are animated in the relation between use of value and exchange of value. However, the movie illustrates capitalism by the struggle within domains of use and exchange and defends the use of value and exchange of value in a manner consistent with moderate defense of capitalism. At its best the boxing movie offers suffering as a way of attaining insight instead of endorsing pain as an avenue of power and appropriates conflict within the movie. The value of the movie lies in its power to stir people and force them to contemplate their own lives in a crucial way and then decide if the individuals have chosen reasonable option to undergo change. Although, the movie does not offer answers, which remains the single reason the movie is disdained, the movie aims at evoking the right concerns and motivating the people to act. Fight club offers a contemporary emotional wasteland and ridicules people fledging attempts to cope exemplified when Jack wakes while on business flight and meets Tyler, who offers a different solution that involved blowing out apartment, learning to strike and taking a hard punch and relishing the pain. In the movie, boxing translates to pain, which is essential in liberation because the movie advocates that through willingness to embrace suffering, one can overcome fear and exercise power that would culminate in resurrection of one’s masculinity. Members of the club engage in knock down aimed at making individuals feel good t hrough fist fights and the club soon attracts disciples who consider Tyler to be their leader. Tyler take the mission of urging followers to reclaim masculinity through renouncing possessions, stale routines and comforts by expressing their rage through bloody, bare-knuckle fistfights. The movie’s triumph is paradoxical because one overcomes powerlessness through channeling anger in bare-knuckle fights that regenerate the psyche while battering the body. Hence, power in the movie arises from self-immolation because at night the desire to hit and be hit

Assessment Portfolio and Analysis Essay Example for Free

Assessment Portfolio and Analysis Essay The purpose of assessment. b.Your plan for including assessment when working with children. c.How you can use assessment to document children’s work. d.How you will use children’s interests and ideas when assessing. Assessment Portfolio and Analysis The mission is to help children/students to better themselves and be able to finish any task that they have started to the fullest. The goal is to determine where the child is at developmentally/educationally. I will learn where the child stands, what they already know and how farther they can be pushed to achieving our goal. According to the text, â€Å"Assessment is the process of gathering information about children from several forms of evidence, then organizing and interpreting that information† (Wortham, S.C. (2012). I know that it is the teacher’s responsibility to test the students, from that the teacher will be able to understand where each individual child stands. My plan for including assessment when working with children is to be able to carefully be assess the child and take my time. I will make accurate decisions regarding the child and will include the child’s parents as well for their input. One way that I can use assessment to document the child’s work is through portfolio. According to teacher.scholastic.com, â€Å"These purposeful collections of childrens work illustrate their efforts, progress, and achievements over time. Teachers and children can compile the collections together from work completed in the classroom. As they talk together about the childs interests and progress, they develop new activities for the child to focus on.† (http://teacher.scholastic.com/professional/assessment/perfassess.htm)

Macroeconomics :: Use of IS/LM/BP Analysis

â€Å"Many economic forecasters are suggesting that the US economy is about to enter into recession. Using IS/LM/BP analysis and assuming perfect capital mobility, suggest how the US could use its exchange rate policy to counter this movement but also highlight the potential problems of using such a policy to the US government†. History Background: The US Economy. There are increasing signs that the US economy is heading towards a recession as major corporations (from the auto industry, to banking, to technology, to consumer goods) have announced far weaker than expected sales and earnings and a new round of mass layoffs and plant closings. While most pundits still maintain that the US will sustain a decline in growth without a recession, the Financial Times noted that â€Å"a growing number of economists now believe that the US is well on the way to recession in 2001† with some arguing that it has already arrived. While that assessment may be â€Å"too pessimistic†, it continued, the â€Å"threat of a serious downturn for the US is as great as it has been at any time in the past decade.† The IS, LM, BP Model When we open the economy to international transactions we have to take into account the effects of trade in goods and services (i.e. items in the current account) as well as trade in assets (i.e. items in the capital account). Opening the economy to international trade in goods and services means that we have to take into account the increased demand for our goods by foreigners (our exports), as well as the decreased demand for our goods that occurs because we purchase foreign goods (i.e. our imports). The effect of opening the economy to trade in goods and services, is that the IS curve needs to be specified for a given exchange rate. The IS curve still depicts the combinations of I and Y for which the level of total expenditures equals the level of production, but now, in addition to being determined by the interest rate, total expenditures are also determined by the exchange rate. Under a fixed exchange rate regime, the IS curve is fixed (unless there is a change in government spending or tax rates, or the government devalues or revalues the currency). Under a flexible exchange rate regime, the price of foreign exchange fluctuates to equate the demand and supply of foreign exchange.

Did the Church Help or Hinder the Progress of Medicine in the Middle Ages?Did the Church Help or Hinder the Progress of Medicine in the Middle Ages?

Did the church help or hinder the progress of medicine in the middle Ages? In this essay I will be looking at the different aspects of medicine in the Middle Ages and accessing how the church helped or hindered their development. As there was a lot of unrest at the start of the middle Ages the church is important because it preserved a lot of things. It also provided a way of life, so it was very influential. The Church did not encourage the development of new medical ideas, it was not in their interest.When Roger Bacon (a thirteenth century priest) he suggested that a new approach to medicine was needed he said that doctors should their own original research instead of learning from the books of ancient writers such as Galen. Church leaders put him in prison for heresy there is an engraving showing him smuggling his work out of prison. The church banned dissection for a time, however from 1492 the pope allowed dissection as long as the body was that of a criminal. The first medical school was set up in Salerno in 900 AD by the church.By the Montpellier in France was the most famous but there was a number of others at these school students listened to lectures where the teachers read out passages from the work of Galen and other ancient writers. The church did provide some training for doctors as they gave money to the universities. Without this money, the universities would not have been able to survive. Students would be able to listen to a lecturer talk about the work of Galen. In France, the church allowed the students to dissect one body a year for research.However, the doctor would only watch as the dissection was done. The church taught that Galen’s ideas were correct so that idea that dissection could be used to check his ideas did not cross anyone’s mind. Dissection was used to illustrate Galen’s ideas about the body. The church had taught different types of cure for illness. Thousands of people flocked to Canterbury because it was said that Becket’s blood could cure blindness, leprosy and deafness. The church taught that prayer could cure illness. Holy oil and water were used to treat people.Many people carried parchments from the bible to warn off disease. The church paid for hospitals to be built. It taught that it was your Christian duty to look after the sick. In the 13th century over 160 hospitals were built. The monasteries had libraries. However, only monks had access to the books. The church could ban books that it did not like. The monks would teach children to read. Some religious houses had very strict rules because the most seriously ill people would need a lot of looking after. No lepers or lunatics, or person having the falling sickness or contagious disease. No pregnant women, or suckling infants, no intolerable persons even if they are infirm should be allowed in the house. † From the rules of a religious hospital in 1219. A cure for toothache in the 1300’s recommended by John of Gaddesden a leading English doctor â€Å"Write these words on the jaw of the patient. â€Å"In the name of the Father, Son and Holy Ghost, Amen. † The pain will then cease at once. Monasteries were used to care for the sick.Many had running water and provided fresh food and rest to the poorest people. â€Å"Care for the sick stands before you all. You must help them as Christ would. Let it be the chief concern of the Abbot that the care of the sick be his main concern. â€Å"From the rules of Benedictine monasteries. The monks were not trained doctors and were more likely to pray for you than give you effective treatment. The church had also taught that kings had a link to God that gave them the power to heal. Alms-houses gave shelter to the poor, the elderly, widows, young children and pregnant women.They were run by priests but no real medical help was given. Many monasteries had herb gardens. The monks used their knowledge of medicine from the books in their lib raries to make herbal remedies. However, there is little evidence of them being able to make new cures for disease. Because of the church, doctors had to have a licence to practice medicine. This is the beginning of qualifications for doctors. After the 13th century it was illegal for a person to call themselves a doctor without having formal training.

Belonging to a community Essay

Belonging to a community or a group has a significant impact on an individual sense of belonging. Belonging is a concept that provides confidence and support to individuals who are able to connect to people or places. Individuals that belong to a community or a group have portrayed that there are significant impact that do affect a individual own sense of acceptance, which could lead to a better wellbeing. However not belonging to a community or a group has negative impact on the individual as presented by Peter Skrynecki of Immigrant chronicles, J.D. Salinger Catcher in the Rye and The related text. Belonging is established by individuals who are able to search for a place to belong, not realising that it is the perceptions and attitudes, not the place that allow us to belong. Immigrant chronicles by Peter Skrynecki, the poems â€Å"St Patrick’s College†, and â€Å"In the folk museum†, have displayed a significant impact on an individual’s sense of belong ing. In St Patrick’s college, Peter Skrzynecki explores the effects of schooling on an individual sense of belonging and self. Time is a deciding factor that strengthens an individual connection to a community or a group creating a stronger sense of belonging to the community or group. However for the persona demonstrated by Peter Skynecki in St Patrick College, the persona has â€Å"for eight years† caught the 414 bus; however he describes himself â€Å"like a foreign tourist†. The effect of simile â€Å"like a foreign† shows disconnection to a path that he has travelled on for eight years, displaying the significance of the disconnection and still able to say that the persona takes the bus â€Å"like a foreign tourist†, even though the persona has been on this path for eight years, he takes the bus like it’s his first time on this bus as the persona states he is a foreigner. The repetition of â€Å"For eight years† is to further stress the amount of time that passed and that the persona has still not been able to make a sense of connection, to the school or to the bus and learning the religion there at a superficial level. The school religion for the persona was that he â€Å"Could say the Lord’s Prayer/ In Latin, all in one breath. The connotation â€Å"all in one breath†, displays the persona lack of sincerity, portraying he learnt it at a superficial level. The use of enjambment â€Å"Could say the lord’s prayer/In Latin, all in one breath, emphasis he doesn’t understand Latin, even if he could do it in one breath. The enjambment suggests that the persona can say it, but doesn’t understand it. The emphasis of â€Å"In Latin† portrays irony to  him â€Å"I forgot my first Polish word† in Feliks Skrynecki. Belonging to a community or a group has a significant impact on an individual sense of belonging as displayed by St Patrick College. People can find their own sense of identity by belonging to a group, as represented by the persona in St Patrick College, as he was a part of his school community. Even though the persona state that he did not feel that he belong to his school the irony is that the school became part of his thought, highlighting the fact that belongin g to a community or a group has a significant impact on an individual sense of belonging. In the folk museum the persona perceives his lack of belonging in the setting of the museum and its surrounding as the poet Peter Skrynecki explores concept of alienation in a more general way. The poem â€Å"In the folk museum† is an abstract look at the persona’s emotional turmoil as well as the persona choosing not wanting to belong to the museum. This is portrayed by the enjambment of the two lines â€Å" To remind me of a past/Which isn’t mine†, makes the emphasis fall heavily on â€Å"Which isn’t†, highlighting the persona’s alienation for the words and the objects in the museum. Not being able to establish a connection with your heritage, affects a person’s sense of belonging as understanding one’s self is the key to belonging, relating to Feliks Skrynecki as the persona does not understand why â€Å"His Polish friends/ Always shook hands too violently†, as that is the father culture. The persona’s sw ift exit â€Å"And I leave without wanting a final look† brings the use of connection on â€Å"final†, displaying how he is not belonging as the persona chose not to look back. The alliteration, â€Å"without wanting† creates a sense of the persona’s firm decision not to belong in this place. Yet, â€Å"At the door the old woman’s hand/ Touches mine†. The syntax causes the stress to fall heavily on the word, â€Å"Touches†, highlighting the woman’s attempt to make some connection. This human touch contrasts to the earlier â€Å"cold† touch of the â€Å"grey clay bottle†. The persona’s earlier comparison of the woman with the cold bottle is undercut by her attempt at warmth. This touch does not imply relationship though, as is seen in the final question, â€Å"Would you please sign the Visitors’ Book?† The polite modality â€Å"Would you please† and the word, â€Å"Visitors† emphasises that the persona is an outsider in this place. The concept of belonging is that we choose whether to belong or not, and that not belonging does have a significant impact on an individual sense of belonging as displayed in the  folk museum, as the persona was not able to make connection to the old woman or to the relics displayed in the museum. Holden Caulfield in Catcher in the Rye displays that belonging to a community or a group has a significant impact on an individual sense of belonging as emphasis by Holden Caulfield has displayed a similar contrast to the Immigrant chronicle of St Patrick’s College and Folk museum through similar setting and representing concept of belonging. Holden Caulfield has trouble establishing his belonging at school, Pencey Prep. When Holden states that he did not want to join the football field match even though everyone was there. â€Å"You could see the whole field from there, and you could see the two teams bashing each other all over the place.† This show Holden choice to not go, he chooses to alienate himself from the crowd, watching people instead of connecting with them. He rejects the conformity of the system: the manufactured school spirit that expects everyone to support the school football team. In contrast to Peter Skynecki â€Å"The Folk Museum’ when Holden was at the museum, he is able to establish a connection with the relics through his memory. The view of never changing is something that is not possible as people will have to grow up and as a result will have different goals. â€Å"The best thing, though, in that museum was that everything always stayed right where it was†. It shows that Holden chooses to belong to the museum as he is able to remember that there are no changes to the museum. The sense of familiarity of where you know where everything goes shows his sense of belonging. Holden reason for being able to connect to the museum is that it never changes. The museum is like a sanctuary for Holden, as time does not seem to affect the museum. In conclusion by showing individuals that do not belong to a community or a group, it depicts that it is inherent for people to realise the significant impact on individual that do find their own sense of belonging, and are able to belong to a community or a group, as presented by Peter Skrynecki of Immigrant chronicles, J.D. Salinger Catcher in the Rye and The related text.

Bettys Coffee Business Form

Bettys Coffee Business Form The pluses and minuses of each of the various business forms Before establishing a coffee shop, Betty has to evaluate the advantages as well as the disadvantages involved in the available options of businesses forms. In this regard, Betty has been faced with various options including a franchise, limited liability company, sole proprietorship as well as joint venture. In addition, operating a corporation is another business form that Betty can adopt to operate the business.Advertising We will write a custom case study sample on Betty’s Coffee Business Form specifically for you for only $16.05 $11/page Learn More To begin with, adoption of a franchise would enable Betty to be supported by the gains accrued because of the connection to larger firms. In addition, such connections will offer the autonomy that is necessary for Betty to succeed in the operations of the business (Henderson, 2009). Further, the franchise is a model of business that provides t he necessary training in the operations of the business. By acquiring the franchise, Betty has been presented with a firm that has already acquired a conventional image and status as well as proven management procedures. The franchise would also enable Betty to reach out for the Christian community. However, buying a franchise would involve adherence to the formal agreement with the franchisor and revamp the concord at the conclusion of the franchise (Henderson, 2009). Second, operating a Limited Liability Company (LLC) offers additional advantages allowing Betty to gain from the liability benefits such as taxes rebates. Nevertheless, LLC experiences inconsistency among the shareholders concerning the dues. Further, interpreting the state laws that create the limited liability status is another disadvantage of such form of business (Mancuso, 2010). On the other hand, operating a partnership would enable Betty together with other partners share the revenue, ventures as well as the ru nning of the firm. However, operating a partnership would deny Betty the sole ownership of the organization (Fontana, 2010). Finally, operating as a sole proprietor would give Betty the total control of the firm as well as exposing the business to minimum government regulations. On the contrary, Betty would be personally responsible for the huge chunk of the business assets (Fontana, 2010). Consequently, the liabilities could affect Betty’s individual resources. In agreement with other responses, it is evident that operating franchise is the best business that Betty should adopt. The reason is that the franchise is a form of business that is readily available to Betty. In addition, nearby franchise is already offering Betty the necessary training vital for the management of the business.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Whom Betty should take into the bu siness with her In the operations of the business, Betty should consider employing Alice into the firm. However, Betty should contend with the opposition Alice faces from the husband. In essence, incorporating a person with the same spiritual values in the operations of the business exemplify Betty’s values of sincerity, veracity as well as good quality work in the affairs of the firm (Henderson, 2009). Further studies show that the integration of spiritual values into the business enhances the returns, productivity, client loyalty and the organization’s brand image. Moreover, in the competitive business environment experienced today, organizations that allow employees to reflect on the inner values and ensure the provision of personal development prospects have increased chances of success. Corporate name and its good for trade marking purposes The name that Betty has been considering to use is an active, legal and non-profit corporation in North Carolina. In other wo rds, the name Betty has been planning to use already exists as a trademark by another firm. Therefore, Betty has no option but to look for another name because using the name would result into the contravention of the North Carolina legislation that stipulates copyright infraction. References Fontana, P. K. (2010). Choosing the right legal form of business: The complete guide to becoming a sole proprietor, partnership, LLC, or corporation. Broadway, NY: Atlantic Publishing Company. Mancuso, A. (2010). LLC or corporation: How to choose the right form for your business. Berkeley, CA: Nolo Publishing. Henderson, J. P. (2009). The small business self-starter: How to manage pitfalls of a small business start-up. Bloomington, Indiana: iUniverse.

Listicle - Definition and Examples of Listicles

Listicle s of Listicles Listicle is an informal term for an article made up of a series of facts, tips, quotations, or examples organized around a particular theme. Listicles, which may be numbered or bulleted, are particularly common in blogs and other online articles. Listicle is a blend (or portmanteau) of the words list and article. Examples and Observations on Listicles Something had happened to my brain during my long tenure at womens magazines. I wasnt sure if it was because my mind moved a million clicks faster than my mouth could keep up, or if I had edited one ​listicle, charticle, gridicle and relationship quiz too many. But I had developed a bizarre inability to speak before higher-ups without stuttering, which the creative director eulogized in a drawing of me with a stream of Er, ah, duh, durs coming out of my mouth.(Jessie Knadler, Rurally Screwed: My Life Off the Grid With the Cowboy I Love. Berkley Books, 2012)[H]is digressive narrativewhich sometimes makes use of self-amused listiclesseems suspiciously influenced by styles that are popular on the digital platforms he inveighs against.(Review in The New Yorker [January 21, 2013] of The Missing Link by Philip Hensher)When Beyoncà ©s publicist emailed Buzzfeed earlier this week to ask that they kindly remove some unflattering photos of her client that were included in a listicle of The 33 Fiercest Moments From Beyoncà ©s Halftime Show, little did she know that the Internet doesnt quite work that way.In fact, thats the exact opposite of the way in which the Internet works.Now, thanks to an unforgiving Internet phenomenon known as the Streisand Effect, those photos are not only everywheretheyve become a full-fledged meme.(Neetzan Zimmerman, Beyoncà ©Ã¢â‚¬â„¢s Publicist Asks Internet to Remove Unflattering Beyoncà © Photos; Internet Turns Unflattering Beyoncà © Photos Into a Meme. Gawker, February 7, 2013) Writing for Readers With Short Attention Spans Editors at many newspapers and magazines welcome list articles because these features can be expanded or reduced as space allows. More important, list articles make great cover lines that motivate readers to buy magazines. When we put lists on the cover, our newsstand sales go up, said Mens Health editor David Zinczenko in a televised interview about the power of lists. In his blog, Zinczenko offers lists that inform readers on timely topics: the six worst foods to eat at the movies, the eight ultimate flat-belly summer foods and the six things your dad wants for fathers day. Lists are perfect for guys with short attention spans, jokes Zinczenko....List articles usually follow a two-part formula. First, you need an introductory paragraph that sets up the article by explaining the purpose of the list. Since these articles are straightforward, the introduction should be brief and to the point. Second the list is presented in either a bulleted or a numbered format. . . .Although list ar ticles seem simple to write, most of them require research.(David E. Sumner and Holly G. Miller, Feature and Magazine Writing: Action, Angle and Anecdotes, 2nd ed. Blackwell, 2009) The Appeal of the Listicle The listor, more specifically, the listicleextends a promise of the definitive while necessarily revealing that no such promise could ever be fulfilled. It arises out of a desire to impose order on a life, a culture, a society, a difficult matter, a vast and teeming panorama of cat adorability and nineties nostalgia. . . .The rise of the listicle obviously connects with the Internet’s much-discussed effect on our ability (or desire) to sit still and concentrate on one thing for longer than ninety seconds. Contemporary media culture prioritizes the smart take, the sound bite, the takeawayand the list is the takeaway in its most convenient form. But even when the list, or the listicle, has nothing really to do with useful information, it still exerts an occult force on our attention- or on my attention, at any rate. (34 Things That Will Make ’90s Girls Feel Old. 19 Facts Only a Greek in the U.K. Can Understand. 21 Kinds of Offal, Ranked By How Gross They Look.) Like many of you, I am more inclined to click on links to articles that don’t reflect my interests if they happen to be in the form of countdowns. And I suspect my sheep-like behavior has something to do with the passive construction of that last sentence. The list is an oddly submissive reading experience. You are, initially, sucked in by the promise of a neatly quantified serving of information or diversion. . . . Once you’ve begun reading, a strange magnetism of the pointless asserts itself.(Marc OConnell, 10 Paragraphs About Lists You Need in Your Life Right Now. The New Yorker, August 29, 2013) Despite the growing derision of listicles . . ., numbered listsa venerable media formathave become one of the most ubiquitous ways to package content on the Web. Why do we find them so appealing?The article-as-numbered-list has several features that make it inherently captivating: the headline catches our eye in a stream of content; it positions its subject within a preà «xisting category and classification system, like talented animals; it spatially organizes the information; and it promises a story that’s finite, whose length has been quantified upfront. Together, these create an easy reading experience, in which the mental heavy lifting of conceptualization, categorization, and analysis is completed well in advance of actual consumptiona bit like sipping green juice instead of munching on a bundle of kale. And there’s little that our brains crave more than effortlessly acquired data. . . .But the list’s deepest appeal, and the source of its staying power, goe s beyond the fact that it feels good. . . . Within the context of a Web page or Facebook stream, with their many choices, a list is the easy pick, in part because it promises a definite ending: we think we know what we’re in for, and the certainty is both alluring and reassuring. The more we know about somethingincluding precisely how much time it will consumethe greater the chance we will commit to it.(Maria Konnikova, A List of Reasons Why Our Brains Love Lists. The New Yorker, December 2, 2013)

Rhetorical analysis Essay Example | Topics and Well Written Essays - 1000 words - 2

Rhetorical analysis - Essay Example As a function of this particular means of analysis, this student will seek to provide feedback and analysis of personal reaction, a description and discussion of the audience that this announcement is appealing to, the underlying purpose, and the means by which individuals within the announcement are ultimately represented. In seeking to address each of these rhetorical issues, the student can hope to gain a more appropriate and well nuanced understanding of the motives and mechanisms that lie at the very heart of this specific public service announcement. Furthermore, by attempting to draw inference on each of these issues, it is the hope of this student that the reader and/or researcher will better to be able to understanding the public service announcement through the lens of analysis which will be presented. Firstly, with regards to this student’s reaction to the given piece, it was one that was immediately drawn to the high definition portrayal of a given setting with see mingly infinite small details occurring in rapid order within the field of vision of the viewer. This particular technique helped to build the suspense, in conjunction with the melodramatic music which was playing throughout the Public Service Announcement (PSA), and lead the viewer to focus solely on trying to locate the â€Å"reportable incident† that the text, speech, music, and setting foreboded. Similarly, with respect to the given audience for this Public Service Announcement (PSA), the viewer can assume that this extends to all citizens of responsible age. Such a broad generalization can of course be made due to the nature of the information that the PSA is trying to integrate with the viewer. As such, maximizing shareholder input is of course a primary interest to the individuals responsible for making the film (See Something Say Something Campaign, 3). Although each of the rhetorical levels of analysis which will herein be included are important, it is arguable that the very most important one is that of the rhetorical appeals that the PSA makes upon the viewer. The most powerful of these is the way that the PSA tugs upon the emotions of the viewer. This is affected by representing situations in a seemingly normal way; however, through utilizing sinister motives, references to the prior attacks of September 11th, the way in which our current world has changed, and the strong and ever-present feeling that there is something lurking beneath the surface, the PSA is able to engage the emotions of the viewer in a way that would otherwise not be possible. Moreover, by using images and slight of hand camera work that tells a story within a story which ultimately has a connection to a larger story (terrorism), the viewer is even further engaged as to the means whereby they can stand to affect a difference on this action being perpetrated within the world in which they live. This is interesting and powerful due to the fact that the PSA does not make any mention of a particular time or place. Instead, the instance itself and the ramifications thereof is enough to engage the shareholder to give up information to the authorities as a function of protecting themselves and society. With regards to the purpose, as has been stated up until this point, the purpose is to shock the viewer and spur a degree of future action based upon the representations that are alluded to on the screen. In this way, the filmmakers seek to