International Marketing Plan For Londons Ships

International Marketing Plan For Londons Ships 1. Executive summary This report presents an inclusive international marketing plan which has been formulated for Londons Ships, operating in the tourism industry of the UK. The marketing plan primarily aims to generate awareness within its target market regarding the products and services offered by the enterprise. This plan also aims to promote the historic partner museum ships with in the global tourists market. These partner museum ships are members of Londons Ships. This marketing plan is the primary plan formulated for a period of one year. The target market that has been defined by the marketing plan is formed of those people who keep keen interest in the UKs history and heritage and falls within the age bracket of 35 to 65. This target market lives in USA. The marketing plan has been designed upon carrying out an examination of the UK tourism industry. The industry has been influenced by the distressed economic condition and requires expansion with the help of the UK government. It has been furth er recognised that micro and macro industrial environment has the capability to impact the enterprise and its subsequent performance. The marketing plan identifies the objectives based upon which the marketing strategy and the communication channels have been proposed. This plan also ascertains the implementation plan with identified responsibilities and time period. Furthermore it has also been postulated that the plan should be persistently monitored and assessed against the performance indicators. The key factor based upon which the plan has been proposed is the consistent monitoring and reviewing of the performance and expected outcomes of the marketing plan so that performance issues can be addressed. 2. Objectives of the enterprise 2.1. To develop and expand the business of the enterprise by means of expanding the market and develop the brand of Londons Ships. 2.2. To propagate the museum ships as esteemed members of Londons Ships as well as the heritage of the UK. 2.3. To amplify the revenues generated by the business by means of accomplishing business sustainability and subsequent expansion. 3. Assessment of the environment of the market (source: Londons Ships corporate website; Business Source Premier, 2009, case study: Londons Ships of Historic Interest Partnership) 3.1. Micro environment: Carrying out the SWOT analysis of the enterprise, it has been assessed that the strengths are representation of the company as the heritage of the UK whereas the member vessels of the enterprise are some of the famous and well known museum ships. The weaknesses of the enterprise are its dependency on the tourism industry of the UK which had directly affected the performance of the enterprise. Londons Ships lacks in adapting to the technological innovation such as e- commerce website that can facilitate the business in increasing its sales and revenues through providing information, knowledge regarding the offered products and services by the enterprise. Additionally an e- commerce business infrastructure can also provide the international tourists to do online booking, which also is the missed opportunity by the company. Thirdly the major weakness has been observed as the uncompetitive website of the company which lags far behind in providing information and i nteraction of the business with its customers and stakeholders. The opportunities that lie ahead of the business are to take advantage of the investments by means of expanding and enhancing the e- marketing and online presence. Secondly with improvements that are expected in the UK economy are also expected to influence the industrial development, hence laying positive impacts on the business growth. The threats to the enterprise are seen in the form of competitive tourism industry of the UK which has the potential of attracting new market entrants who are eager to snatch the opportunities through forming associations with existing companies and increasing their market share. Secondly the other business affiliates such as hotels, car rental service providers etc can also threaten the company through making strategic alliances with the competitors. 3.2. Macro environment: the tourism industry of the UK had got affected by the existing economic turbulence. Therefore the tourists operators have been under constant scrutiny that whether or not these operators effectively furnish the value for money. The number of tourists visiting the UK has been declined since last nine years (Mintel Oxygen, 2009). Therefore the tourism industry is facing challenges in terms of attracting the tourists due to slow development, lower business revenues and scarcity of competent and skilled people. 3.3. It has been assessed that in order to provide efficient services by the industry, hit mandates persistent investments to be made in the development of people and the products. The tourism industry of the UK demonstrates high potential to survive even in the distressed economic situation nevertheless, significant considerations must be made by the government to promote UK tourism as one of the key economic drivers. The subsequent result of expanding the industry will be job creation within the industry, increased revenues that will be shared by the market and most importantly giving a boost and financial injection to the distressed and recovering UK economy. 4. Identification of the target market The marketing plan primarily aspires to target a single market which is USA market. Upon the effective implementation of this marketing plan, other target markets will be defined and approached. As indicated, the target market falls within age the age bracket of 35 to 65 years. The target market has been assessed to keep a keen interest in exploring the world tourists sites due to their expenditure power. A brief analysis of the USA market has been given below along with the reasons for choosing this market as the target market for the marketing plan: 4.1. PESTEL analysis of USA (USA country profile, Euromonitor International, a, b, c 2010) The political arena of the USA raises concerns due to its involvement and approach towards international politics. Within the USA the expenditure of the government on social security and Medicare contributes towards two- fifth of the spending of the federal government which has been accused of increasing with an unjustifiable rate. Therefore due to the economic turbulence this funding has been affected which translates into instability of the USA government. The economic condition of the country appears to be distressed. Although currently the GDP seems to be stagnant, however it is expected to grow up to 3.1 per cent by the end of year 2010. The GDP is also expected to grow up to 2.6 per cent by the end of year 2011. The social landscape indicates towards a high living standard inclusive of yearly and even frequent trend of holiday making. The tourism spending has increased by the end of 2009 whereas decline in the inflation rate also indicates towards a promising picture. There has been increasing interest noted by the global tourist industry in the UK tourism industry due to increased efforts made by the local industry in increasing inbound tourism in the UK (Mintel Oxygen, 2009). Out of the most famous tourism attractions in UK are its historical buildings, museums etc. There has been an increase in inbound tourism in the UK, hence attracting the tourists from the USA market has been done because the USA is bigger market with increasing expenditure on tourism. 5. Marketing Objectives The marketing objectives have been drawn on the business objectives of the enterprise as indicated in section 2. These objectives have been set as: 5.1. To obtain a larger market share of the global market and also obtaining a larger share up to five per cent of the USA market in first year of implementation of the marketing plan. 5.2. To develop the relationship with the customers and stakeholders of the enterprise. 5.3. To develop a brand of the enterprise by means of creating an awareness of the enterprise as well as museum vessels. 6. Proposing a marketing strategy (inspired by Bangs, 2002; Chinsall, 1995). The following marketing strategy has been proposed to be adapted by the enterprise so that the defined marketing objectives can be attained: 6.1. Product: The enterprise requires developing its product and branding portfolio by increasing the quality and operational characteristics of the products and services that are being offered to the customers. It is recommended that the developed products and services should be coordinated with the needs and demands of the USA tourists. In addition to the development of the product portfolio the enterprise also requires to provide effective customer services that are designed to gain ultimate customer satisfaction. These efforts should be made in line with the brand development initiatives under taken by the management. Within the same context, introducing products such as green tourism should also be introduced that supports preserving ecology and bio- diversity. The prime objective of the developed product and brand portfolio should be addressing the target market coupled with services such as loyalty scheme, extra mileage scheme, easing out the accessibility for the disabled tou rists. 6.2. Price: The adapted pricing strategy of the enterprise should be a combination of competitive and premium pricing strategy. This has been proposed so that the tourists can be capable enough of spending on the tourist products and attractions with varied choices. 6.3. Place: There is an immediate requirement of the development of the e- commerce based infrastructure of the enterprise. It has been therefore suggested that Londons Ships should form strategic alliances with other tower operators to come up with competitive tourists products laden with trade discounts, competitive products etc. The development of e- commerce channel should be in line with brand development as well as creating the brand awareness of the corporation and its products and services. 6.4. Promotion: The enterprise should adapt multiple promotional channels such as e- marketing, public relations, social networking and so forth. Most importantly the company should concentrate on making a strong and consistent presence of the company as well as expansion of e- commerce website within this regards it has been suggested that the company should make its distinction on major search engines like Yahoo, msn etc. The reason behind doing so is to generate online traffic for the company as well as including provision of shared links in coordination with other e- commerce websites / companies offering similar services and products to the customers. The company can also improve its web presence by means of including familiar key words and by means of paying a specific amount to major search engines so that the web link of Londons Ships can be sponsored and appear with the results of the search engine. This can be made possible through outsourcing a search engine placement comp any whose job is to generate customer awareness, increase online traffic etc. for the enterprise. Most importantly Londons Ships should adapt to the process of email marketing. An e- mail marketing campaign that is designed for generating revenues as well as retaining customers likely to provide benefits such as higher number of customers visiting the website, increased brand awareness, brand development. Further on email marketing can also benefit the company through giving a cost effective solution that is equally influential in attracting global tourists towards the UK tourism industry. Some of the compatible channels of communication of e- marketing are newsletters, brochures etc. 6.5. In addition to the above recommendations the company should also adapt to the online public relations so that the customers and stakeholders are consistently kept well informed about the company and the brand along with development of the brand in context of supporting global ecology, low carbon economy and green tourism pertaining to bio diversity. 6.6. Most importantly the company should also strengthen its relationships with its customers and business partners so that the objectives of retaining the customers and obtaining a higher percentage of global market share can be attained. 7. Implementation plan (inspired by Kotler, 2006) Strategy- Implementation plan -Identified responsibilities -Start date-End date. Develop products portfolio and brand of the company along with creating the product and brand awareness: implying marketing and advertising channels along with branding and online public relations actions in order to promote the product portfolio. Creation of the awareness of the company and its brand should be carried out through promotion the marketing massage which is influential enough to successfully attract the customers to the member vessels of the company. Marketing manager, executive and team members September 2010-August 2011. Develop competitive and premium pricing strategy Revisions of the pricing strategy so that the company offers varied prices that cater different social classes with in the identified target market. Competitive prices can be possibly accomplished through cutting down the cost of business. In order to premium price the products, the enterprise should undertake some strategic actions such as making strategic alliances with allied services (other tour operators) so that the customers can be provided with value for their money(family packages, annual passes, fast track access etc.). Marketing manager, operations manager and their team November 2010-March 2011. Develop relationship with the stake holders Develop communication channels so that the customers and stake holders are kept well informed about the developments and activities of the company. Marketing manager, Business manager and his team October 2010-August 2011. 8. The marketing budget The desired marketing budget for this marketing plan has been assessed to be  £ 20,000 for the first year. The desired resources that should be allocated for the implementation process of this plan are human capital, financial budget, and continued support of the management as well as marketing personnel. 9. Monitoring and evaluation The evaluation of the marketing plan should be carried out against the following performance indicators as suggested by Punniyamoorthy and Murali (2008). These indicators are higher number of customers, increased brand awareness, experiencing the anticipated outcomes of marketing activities, successfully implemented competitive and premium prices paid by the customers, improved quality of customer services, higher market share etc. 10. Critical Issues (source: drawn from the case study) Londons Ships is assessed to challenge by the following critical issues which must be addressed prior to the implementation of the marketing plan that has been proposed above: 10.1. A process of consistent monitoring and reviewing should be carried out so that the marketing manager is well aware of the performance evaluation of the plan and can take corrective measures accordingly. 10.2. In addition to the implementation of the marketing plan the company should also concentrate on the development of its e- commerce infrastructure and web site so that the proposed strategies can be effectively implemented. It is also important so that the customers / foreign tourists can draw information and knowledge regarding the company and partner museum ships through the website as well as securing online purchases long before entering into the UK. 10.3. Londons Ships should also adapt to strategic business practices such as development of e- supply chain, forming strategic alliances with business partners with an ambition of offering tourist packages etc. 10.4. In addition to above issues the management should ensure that the company is well equipped with skilled and competent personnel which is capable enough of coping with the significant changes that the company has been suggested to go through. Therefore sufficient amount of training and development needs to be provided to the people along with learning and identifying the needs and demands of the people. References and Bibliography Adrian, P (2001) Principles of Services Marketing, (3rd edn) McGraw Hill Business Source Premier (2009) ‘Tourism crucial to UK recovery, Caterer and Hotelkeeper, 199:4583 Buttle, F (1996) Relationship Marketing: Theory and Practice, Sage Brassington, F and Pettitt, S (2006) Principles of Marketing, (4th edn), FT Prentice Hall Bangs, D (2002) The Market Planning Guide: Creating a Plan to Successfully Market Your Business, Product, Or Service (6th edn), Kaplan Publishing Buhalis, D and Costa, C (2006) Tourism Frontiers: Industry, Elsevier/Butterworth Heinemann, Oxford, UK Buhalis, D and Costa, C (2004) Tourism Management Dynamics: Trends, Management and Tools, Elsevier/Butterworth Heinemann, London Cox, E (2001) Diffusion of forecasting principles through books, In J. S. Armstrong (ed.), Principles of Forecasting / J. E. Cox, D.G. Loomis, Boston: Kluwer Academic Publishers,. Choy, L (1995) The quality of tourism employment, Tourism Management, Vol. 16 No. 2, pp. 129-37 Chinsall, P (1995) Strategic Business marketing, (3rd edn) Prentice Hall Chaston, I (2001) e-Marketing Strategy, McGraw-Hill Christopher, M et al. (1993) Relationship Marketing: Bringing Quality, Customer Service and Marketing Together, Butterworth-Heinnemann Clarke et al. (1998) Relationship Marketing, Financial Times Management. Doyle, P (2006) Marketing Management Strategy, (4th edn), FT Prentice Hall Dlabay et al (2005) Intro to Business: Finance, Marketing, Operations, Management, Thomson South-Western Euromonitor International (2010 a) USA: Country Profile 2010, Euromonitor International Euromonitor International (2010 b) Travel and tourism- United Kingdom, Euromonitor International Euromonitor International (2010 c) Travel and tourism- USA, Euromonitor International Edgell, L (1995) â€Å"A barrier-free future for tourism†, Tourism Management, Vol. 16 No. 2, pp. 107-10. Finn, A. and Erdem, T (1995) â€Å"The economic impact of a mega-multi-mall. Estimation issues in the case of West Edmonton Mall†, Tourism Management, Vol. 16 No. 5, pp. 367-73. Gilligan, C et al (2003) ‘Strategic marketing planning, Butterworth-Heinemann Gonzalez, A and Bello, L (2002) ‘The construct â€Å"lifestyle† in market segmentation: The behaviour of tourist consumers, European Journal of Marketing, Vol 36:No 1/2, pp. 51-85 Hollensen, S (2007) Global Marketing, Pearson Education Limited, England Lambin, J (2000) Market-Driven Management, MacMillan Hosuton, B et al. (2002) Business strategy: an introduction, (2nd edn), Butterworth-Heinemann, Oxford Kotler, P (2000) Marketing Management, Millennium Edition, Prentice Hall Kuhn, R (2002) Process-based strategic planning, (2nd edn), Springer Londons Ships corporate website (2010) ‘About us [online] Available from Mintel Oxygen (2009) ‘Inbound Tourism- UK-November 2009, Mintel Oxygen Payne, A et al. (1998) Relationship Marketing for Competitive Advantage: Winning and Keeping Customers, Butterworth-Heinnemann, Porter, M (1985) Competitive advantage: creating and sustaining superior performance, Free Press, New York Ryan, C (1995) â€Å"Tourism courses: a new concern for a new time†, Tourism Management, Vol. 16 No. 3, pp. 97-100. Find out more from UK Essays here: http://www.ukessays.com/services/example-essays/marketing/international-marketing-plan-londons-ships.php#ixzz3EEh1jQiX

Btec Sport National Extended Diploma Level 3

Name: Jean-Pierre Nsinga Date: 1 September 2012 IV'D: Name: Jean-Pierre Nsinga Date: 1 September 2012 IV'D: BTEC LEVEL 3 EXTENDED DIPLOMA IN SPORT (Development, Coaching & Fitness) ASSIGNMENT BRIEF Student Name:Jean-Pierre NsingaTutor Name: Lizzie Farquhar Unit Seven:â€Å"Fitness Testing for Sport & Exercise Launch Date: 10 September 2012Hand In Date: 22 October 2012 Criteria Covered:LO1,3,4 P1,5,6 M1,3,4 D2 ————————————————- ————————————————-ASSIGNMENT TITLE: â€Å"Fitness Testing† No : 1/2 ————————————————- ASSIGNMENT SCENARIO: As a Personal Trainer at Farquhar Health Club, one of your main roles and responsibilities is to conduct fitn ess assessments with clients and provide feedback. ————————————————- To PASS this assignment, complete the following tasks: ————————————————- ————————————————- Task One: You will take part in different fitness tests for: flexibility, trength, aerobic endurance, speed, power, muscular endurance and body composition to enable you to: ————————————————- Describe ONE test for EACH component of physical fitness. Include advantages & disadvantages (e. g. cost, time, equipment, facility requirements, skill level of person carrying out test, issues with test validity, and issues with test reliability). ————————————————- Present this as an A4 information booklet. ————————————————-PASS1 ————————————————- Task Two: Select SIX different fitness tests for a selected individual suitable to their fitness activities. Safely administer these tests whilst being assessed by your tutor, include photographic evidence. The assessment will include observed evidence of: correct pre-test procedures, correct sequencing of tests, and adherence of health & safety procedures, termination of tests if required, and accurate recording of results ———————— Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- PASS5 ———————————————— Task Three: Give feedback to a selected individual, following fitness testing, describing the test results and interpreting their levels of fitness against normative data (e. g. population norms, accepted health ranges, norms for sports). Present this information in the form of an individual client information booklet. ————————————————- PASS6 ————————————————- To progress to higher grades see next page ————————————————- —————â⠂¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€ To progress to MERIT grade for this assignment complete the following: ————————————————- ————————————————- Explain the advantages and disadvantages of ONE fitness test for EACH component of physical fitness. You must consider factors related to test validity and reliability and how these factors could affect data results. Provide reasons and/or evidence clearly supporting this. Draw on examples from personal experiences or observations. ———————————————— MERIT1 —————————————â€⠀Ã¢â‚¬â€Ã¢â‚¬â€- Justify the selection of fitness tests commenting on suitability, reliability, validity and practicality. Why were they most suitable for your client? In your selection of tests, did you take into account their goals, needs and general level of fitness? Give reasons or evidence to support your views and how you arrived at these conclusions. ————————————————- MERIT3 ————————————————-Compare the fitness test results to normative data and identify strengths and areas for improvement ————————————————- MERIT4 ————————————————- à ¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- To progress to DISTINCTION grade for this assignment complete the following: ————————————————- ————————————————- Analyse the fitness test results and provide recommendations for appropriate future activities or training.You must look beyond basic facts and make appropriate comments. Recommendations must include: frequency, intensity, time and type of activity that the individual should take part in to facilitate improvements for each component. ————————————————- DISTINCTION 2 ——————â⠂¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- ————————————————- ————————————————- ————————————————- ————————————————- ———————————————— ————————————————- ————————————————- PLEASE HA ND THIS BRIEF IN WITH YOUR ASSIGNMENT – AS A TOP SHEET Followed by your â€Å"front page† Student Name: Jean-Pierre Nsinga ID: 1205079 Tutor: Alysia Bastock Unit Seven:â€Å"Fitness Testing for Sport & Exercise Launch Date: 10 September 2012Hand In Date: 22 October 2012 Intro; In this assignment I will be talking about different fitness test, to check their reliability and validity, their advantages and disadvantages.Furthermore I will choose fitness test for a client for them to perform and provide suitable feedbacks on their performance. Task. 1 Flexibility, test â€Å"Sit And Reach† This test is made to test an athlete’s flexibility, (in particular their lower back and hamstrings) This test demands; A flat surface for the athlete to sit down in the correct position, A box (preferably the main â€Å"sit and reach box† with all the measurements on the box, to have a better visual on the athlete’s result), a ruler for the athlete to pus h to perform the test and an assistant to record the results.

Esl Essay Samples Reviews & Guide

Esl Essay Samples Reviews & Guide ESL essay writing is a lot easier if you observe some basic rules. It is an essay that is written by a person whose mother tongue is not English. To put it differently, the essay should say how you intend to get ready for class. When writing an essay, it's important to think about whether you're writing. In the long run, however, remember that excellent writing doesn't happen by accident. You might find that several of the topics can be adapted to suit almost any type of writing assignment. When it has to do with writing, you always have a chance to learn, and it is far better to learn from the very best of the very best. You're given the freedom to not just pick compare and contrast topics all on your own, but you need the freedom to select the side of your support along with how to contrast it. The more research you can do in order to secure better at your upcoming profession, the better. Pay close attention as soon as your profess or provides you with specific info about a coming exam. Since you may see, the topics are split between multiple categories so it would be simpler that you select one. In nearly all of the scenarios, you ought to look for items to compare that have some differences but similarities too. You also know how to locate sources and the very best kind to utilize in your paper to allow it to be relevant and interesting. At the conclusion of these list, you will discover links to a range of argumentative paragraphs and essays. It's not essential to use all the words. Life, Death and Esl Essay Samples There are several different varieties of essays you could be requested to write in elementary, middle or higher school. Lucky for you, there are many topics you could concentrate on when writing and it's all your responsibility to figure out the precise topic that you would like to build on. The very first step you will have to do is make certain your ESL students understand how an essay needs to be structured. There are a few students who might not understand what is meant by means of an essay. For the ESL student, the last edit is extremely important. Remember your final grade significantly is based on the topic. Esl Essay Samples Features Creative Essay writing is currently recognized among the most useful activity for kids for their general personality development. You might think that interesting essay titles do all of the work, permitting you to add obvious examples and share ordinary ideas. In the event the student has arrived across a particularly intriguing fact, they could use it to open things up as well. The above mentioned compare and contrast essay topics are just a couple of the numerous topics you'll be able to decide to talk about in your essay. The option of compare and contrast essay topics isn't a simple task because you must clearly show your analytical skills. You can begin with the kind of topic you select for your compare and contrast essay. Essay's essential element is the topic, that's the subject you're going to describe. Pick an intriguing essay topic, and you'll begin enjoying it. There are a number of ways to compose an essay. If you have the ability to create a good essay, you're really grasping the principal concepts. At any time you catch yourself feeling captivated by a person's essay or article, take a close look at it. Top Esl Essay Samples Choices Take into consideration the idea you chose and compose all arguments that you are able to utilize to support it. It's possible to restate your thesis statement and point out a number of the arguments used over the whole essay that backs it up. Your thesis should inform the reader what point you are going to be making or what question you're going to be answering about this issue. You have to come across decent evidence to strengthen your ideas and examples to illustrate the evidence. Take into consideration the wide topic and compose all ideas you've got. When you are requested to choose a great topic for your argument, start with something you're acquainted with. The topic that you pick will earn a considerable difference regarding how well you right the paper mostly since if you select a topic that it is simple to produce a solid primary point for and solid parts of evidence to demonstrate that point, you're half way there. Deciding on an emotional topic is also a great idea.

Teacher Experience - Free Essay Example

Sample details Pages: 3 Words: 871 Downloads: 10 Date added: 2019/02/05 Category Education Essay Level High school Tags: Teacher Essay Did you like this example? As a first-generation child whose parents have completed education on a high school level, the emphasis on receiving a substantial, sufficient, and complete education was prominent throughout me and my sister’s childhood and beyond. Being raised in a household where education was held at the highest priority, my sister and I were continually reminded of all the sacrifices my parents made to come to the United States, and of all the trials and tribulation they have faced. With the lack of privileges and heavy discrimination they endured, my parents knew that they were not living the â€Å"American Dream† after all. Don’t waste time! Our writers will create an original "Teacher Experience" essay for you Create order They recognized that their dream of success and stability was tough to grasp; becoming unshackled from the chains of difficult, unfulfilling labor is unfortunately unattainable. It became clear that is fully up to me and my sister to live that dream. My parents believe that our lives would present less difficulties if we earned an education. Education has become a motivating and underlying force behind what inspires me and most of my beliefs I have gathered overtime as a student and future educator. I believe that education ultimately brings awareness of not only our role in society, but our rights as a human as well. The power of an education is strong, as it carries the ability to unify and enlighten society and generations to come. Having the ability to create a welcoming, growing, yet challenging classroom is something I believe should be implemented in my classroom. A personal goal I have for my students is to challenge and observe them reaching their full potential, inside and out of the classroom. I desire to have the opportunity to take diverse students at diverse levels, and see them develop together for the improvement of each individual. I also ultimately believe it is important to help the students enhance their skills socially, and will do this with group work and activities. It is evident that group work is a crucial feature to having a successful class and is something I strongly value, especially with older students. As an instructor, it is important to not only to help the students that you are teaching, but also give them direction to help others. The influence of group work when students communicate and assist each other transforms not only the students, but also the atmosphere of the class as a whole. In order to recognize their strengths and weaknesses, I believe that students should be able to explore and experiment with what they like or dislike. In my classroom, I additionally believe that students should have freedom that allows for innovation and imagination. Through this foundation, the curriculum is adjusted and catered to every student’s style of learning. I believe in educating pupils with clear-cut instruction, but does not fail to give them room to advance and develop individually. From my experiences in high school, I am able to recognize the importance of reassurance and encouragement for the sake of a student’s personal motivation. One way I will aim to fulfill this goal of motivating students is through various supportive, yet challenging assignments and lessons. As a future English teacher, I truly aspire to aid pupils to understand literature on a deeper level. I additionally want them to continuously absorb knowledge regarding both the literature and the language. Additionally, I aim to prepare my future pupils to develop the abilities that are required for writing as an adult, in post-secondary education. When discussing secondary education, it is reasonable for the educator to be the one to lead class discussions at the start of the school year. However, towards the end of the year, students will be able to put forward their own concepts and questions and answering the, independently. This aids in expanding the pupils’ knowledge and teaches them how to seek necessary information in a multitude of options. Being able to think independently and work for the answer are useful traits to have in periods where these students are learning how to be self-sufficient and individualistic. As a future educator, it is critical to remember to enjoy students and everything they have to offer. Sometimes it can be a struggle, but if something goes wrong, there is always a way to fix the problem. No matter what, there is always the power to make change. Personally, I used to keep old elementary workbooks from when my school year would end because I thought throwing away these unfilled pages of grammar, spelling, or random math and science problems was like throwing away knowledge. Letting my little sister have access to this knowledge and teaching her the material that I previously learned is the most fulfilling and best thing I can do for her academically. Having the ability to also teach my parents more about the English language is also a rewarding experience; the ability of giving back to those who have given everything is exciting and something I value deeply. This idea of sharing knowledge and working together is what I believe is an absolute necessity when becoming an educator. This ideology of helping students, who will then help others, is able to unify individuals inside and outside of school premises.