Advertising Analysis Nespresso - 3247 Words

Advertising analysis: Nespresso 1 Introduction Television transmits popular messages at the same time visual and auditory. She is of use in other one of the support for the advertising speech, which is one of the production authorities which we find in media and will make the object of our study in this account. We will dedicate our analysis on one of the television advertising of the business company Nespresso. This advertising registers in a campaign in various media support: television, press and cinema. Our problems will turn around the strategy which the Nespresso business company shows across its campaign, to know: how advertising, by creating a picture for a mark, and by broadcasting it, can create a need at the consumer.†¦show more content†¦With as objectives, the presentation of a product or the increase of its notability, the promotion of its picture, the purchase of the product and the fidà ©lisation of the consumer. However, advertising Nespresso does not answer its criteria completely, because she does not offer exactly a specific product, but rather a concept and values of the firm. It is therefore possible to register him in another type which is that of the storymercial. It is a campaign style rather upmarket that has as objective to transport the values of mark by putting sale in the background. Indeed, Nespresso has as objective to construct an international mark and a mark wind the concept of the machine Nespresso rather than of the coffee properly speaking. I name:  «We want that the form of our capsule and that « N  »of our logo are worldwide admitted.  »purpose of Gerhard Berssenbrà ¼gge, CEO of Nespresso. 3.3 target Public Nespresso aims at the members of the club Nespresso, at the prospective buyers and at the new clients. We assume that it is principally about easy people with the means to present himself of some upmarket coffee. The average of age is between 30 and 50 years, because Nespresso aims at a public part of woking life and therefore wage earner. With as icon of mark, George Clooney, Nespresso centres the target on the women of the average of age which we named before. Although there remains an icon also forShow MoreRelatedNespresso2587 Words   |  11 PagesNESPRESSO Introduction Launched 30 years ago, Nespresso is a subsidiary of Nestlà © and one of the worldwide leaders of coffee market. The brand became very famous thanks to the coffee maker based on capsules. More than a simple coffee, Nespresso managed to create litterally a â€Å"Nespresso experience† by its innovative concept. All this case long we are going to analyze the company and is strategies throughout the SWOT, the positioning, the targeting ant to finish the marketing mix of the brandRead MoreKeurig Case Study1409 Words   |  6 Pagesthe coffee K-cups or pods. Aside from high costs, Keurig has remained on top while exemplifying socially responsible business practices and worked to stay true to their mission statement, â€Å"Brewing excellence one cup at a time!† II. Financial Analysis In this section, several ratios measure the financial success of Keurig in the years of 2010, 2011, and 2012. For starters, the current ratio, which measures a firm’s ability to cover short-term debt was 2.54 for Keurig in 2012. In 2011, the currentRead MoreNespresso Co. Analysis15084 Words   |  61 PagesINDEX PART 1 I. NESPRESSO: AN INNOVATION OF PROCESS AND OF BUSINESS MODEL a. Nespresso, a brand of Nestlà © group b. An innovation of product i. High quality Coffee ii. Designed Coffee machines iii. The Club iv. The Boutique Concept c. An Innovation of Business model in the Coffee Industry: II. COUNTRY CLIMATE d. Cultural Environment v. Art vi. Architecture vii. Literature viiiRead MoreThe Importance of Corporate Social Responsibility in the Brand Image3400 Words   |  14 Pagesproducts and services resulting from these social and ethical campaigns? Are consumers loyal to these businesses? In order to analyse the links between CSR and consumer behaviour, the authors use a structural equations model and a Focus Group. The â€Å"Nespresso† Case is analysed and included in the survey questions, since it is a very well known brand amongst Portuguese consumers. The main conclusions of the paper are that although some of the indicators do not present excellent results, the hypothesesRead MoreThe Nespresso Marketing Campaign Analysis3494 Words   |  14 PagesCB206 MRKETING PRINCIPLES The Nespresso Marketing Campaign MARKETING CAMPAIGN ANALYSIS Xueqian Zeng 2015/5/9 The key elements of the Nespresso are the Logotype, the colours, the typography, the strap line, the testimonial, the tone of voice, the imagery and the overall layout. â€Æ' Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 Segmentation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 Political†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 Economic†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 Social†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 Technological†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6Read MoreThe Nespresso Marketing Campaign Analysis Essay3520 Words   |  15 PagesCB206 MRKETING PRINCIPLES The Nespresso Marketing Campaign MARKETING CAMPAIGN ANALYSIS Xueqian Zeng â€Æ' Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 Segmentation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 Target Customer†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 Target Sales Volume in one year†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 The Marketing Mix†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 Product†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 Pricing†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦9 Place†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 Promotion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦11 New Promotion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦12Read MoreSwot Analysis : Marketing Plan Essay2978 Words   |  12 PagesTutor: Adrian Liew By: Kavita Dhawan (14439311 ) TABLE OF CONTENTS Topic PAGE Numbers Background 3 Situation Analysis 3 Situation Analysis (Contd) 4 Situation Analysis (Contd) 4 Situation Analysis (Contd) 5 SWOT Analysis 6 SWOT Analysis (Contd) 7 Preliminary Assessment of SWOT Analysis 6 Preliminary Assessment of SWOT Analysis (Contd) 8 Market Objectives SMART 8 Market Objectives SMART (Contd) 9 Target Market and Positioning Statement 9 Marketing Mix 10 MarketingRead MoreNespresso Marketing Analysis2487 Words   |  10 PagesThe Art of Coffee Marketing Marketing Analysis of Nespresso What I got myself into†¦ Coffee is one of the most widespread and popular drinks next to water and the second most used product right after oil. Being a truly global commodity, its consumption today reaches 2.25 billion cups per day. The biggest importers and thus coffee consuming nations are the US, Germany, Italy, Japan and France. It is everywhere and at any time. People drink coffee while working, relaxing, driving, meeting or communicatingRead MoreMarket Segmentation, Targeting And Positioning Essay2205 Words   |  9 Pagesthis paper, it would not be possible to provide an in-depth analysis of the segmentation, targeting and positioning strategies of Nestlà © across all seven segments. The powdered and liquid beverage segment accounted for 21.3% of their trading operating profit in 2015 (Euromonitor 2016). Therefore, this paper will focus on this segment of the Nestlà © S.A.. Nestlà © has many products within this particular segment including Nescafà ©, Nespresso, Coffee Mate, Milo, Nesquik and Nestea (Nestlà ©.com). CompetitorsRead MoreMarketing Report on Nespresso8643 Words   |  35 Pageson the Nestlà © sub-brand: Nespresso Word count: [Skriv firmaets adresse] 08 Efterà ¥r 1. Introduction Nestlà © is a global company who recognizes that to be a successful company you have to be competitive and cost efficient. They put their customers first, and wish to create long lasting relationships with them, creating a luxurious exclusive experience to their coffee customers through their sub-brand Nespresso. Having positioned themselves as a luxury good, the Nespresso brand faces several weak

Unitizing Free Essays

Unitizing is very important in learning of mathematics. It is a mental operation that helps to understand and solve complex mathematical problems by separating classifying the values involved into units. Unitizing is grouping of a known number used in representing quantities. We will write a custom essay sample on Unitizing or any similar topic only for you Order Now It is useful in understanding the value as well as developing counting strategies (Wright, Leeson Geake, 2002). In addition, unitizing is very useful in understanding and developing the meaning of division as well as multiplication of both natural numbers and fractions. Unitizing is used in quite many settings in mathematical objects. These settings include geometry, algebra, measurements, number and operations and in data analysis and probability. In geometry, unitizing is very important in visualizing changes, in addition or multiplication and in developing the ability to reason, predict and represent knowledge appropriately. Unitizing is also very useful in algebra, where it is applied in both structural and procedural algebra. Procedural algebra is how to solve a problem where numerical values to solve algebraic equations are assigned, for instance; Find x if y=7 in 3Ãâ€"2-4y=20 Here, 3Ãâ€"2-4(7) =20 3Ãâ€"2 –28 = 20 3Ãâ€"2 = 48 x2 = 48/3 = 16 x = 4 Unitizing here can be applied in for instance giving the value of x, which can be given as 2Ãâ€"2 or 2+2. In this case ‘2’ is unitizing. Structural algebra involves use of letters to manipulate algebraic expressions. In number and operations, unitizing facilitates the understanding numbers and representing them. It is also useful in understanding fractions, for instance 1/2 can be written as 1?2 or 1x ? Unitizing is very useful in understanding multiplication and division of natural numbers as well as fractions. For instance, 2 x 4=8, can better be understood through learning many ways of approaching the problem. It can also be written as 2 x (2) (2) = (2) (4) Or as 2 x (2) (2) = (2) (2) (2). Unitizing 2 simplifies the understanding of the problem. More complex values can also be used such as: 4 x 16=64 this can be better understood by unitizing 4 such that the problem is represented as: 4x (4) (4) = (4) (4) (4) Developing understanding of division is also very much facilitated by the knowledge of unitizing. For instance, in determining the number of 8’s that are in 400, division should be performed as follows; 400/8 = 50, here 8 is unitizing To get to understand this better, simpler figures than 400 should be used but still the value of the numbers should be restored. This can only be acquired through unitizing and it can be as follows, 800/2 ? 8 2 can be unitizing such that 240/2 ?(2) (2) (2) and this simplifies the problem. Section 2 Unitizing is very important since it simplifies mathematical operations and facilitates understanding of the operations. It is important since it helps in development of deep and relevant reasoning especially when the unitizing value is being determined. Unitizing is so important since it facilitates the understanding of mathematical objects such as number and operations, especially in fractions, ratios and proportions. Unitizing helps in performing mathematical operations task with a lot of flexibility and confidence. Students should always be encouraged to practice unitizing in all their mathematical activities. Failure for the students to unitize leads to operating with too complex values and hence difficulties arise in trying to solve the problems. Operating with large numbers like for example multiplying 125 and 216 is quite hectic but if unitizing is applied, the operation becomes very easy and speed in generating the answer is increased. Section 3 Students frequently use unitizing especially in addition problems using the procedure of whole number, for instance, 8 + 14 = 22 Can also be approached through unitizing such that: 8 + (7+ 7) = 22 nitizing by using 7 can be practiced by the students. Students are also using unitizing in understanding part-whole concepts. For instance, students have used unitizing to be able to arrive at answers concerning fractions like, ? + ?. This can written as ? + ? . ? whereby unitizing is done by ? However, unitizing may not be done on some operations for instance those that originate from mathematical objects like measurement (Anghileri, Julia 2001). T his is a key concept in maths especially for the appreciation of invariance of length and angle measure. Students should not unitize in measuring angles since the size of the angle does not change. Similarly, the length measure does not change unless the size of what is being measured changes students also are unable to use unitizing in probability and data analysis especially when the problems are on formulation of questions that can be addressed with data and collect, organize and display relevant data to answer them. Section 4 Students should be posed with a lot of contexts and opportunities as well as representations that will facilitate their unitizing. Many geometrical as well as algebraic problems should be provided to the students and they should be framed in such a way that unitizing is encouraged. Problems that require comparisons and representations by variables as well as these that require practice of conceptual understanding such as addition and multiplication of fractions should be given to the students. This improves the students ability for unitizing, something that facilitates their solving strategies. Representations should be encouraged among students since it is through this that they will be able to organize, record and also communicate mathematical ideas. Conclusion Unitizing is a very important mental function that is highly applicable in mathematics. It improves efficiency in solving mathematical problems. It helps students to develop a deeper meaning and understanding of mathematical operations such as multiplication, addition and division. It also enables students to develop diverse and applicable counting strategies as well as conceptual understanding. Therefore. Unitizing should highly be encouraged among the students for better performance in their solving of problems. How to cite Unitizing, Papers

Corporate Governance & Ethics for Bonus- myassignmenthelp.com

Question: Discuss about theCorporate Governance Ethics for Bonus and Basic Salary. Answer: Introduction The issue of executive compensation, in terms of bonus, basic salary, restricted share plans, pensions, stock options and the other benefits have been a matter of controversy for a number of years and has garnered attention of academics, regulators and media personnel. This criticism surrounding this is the concern related to executive pay level, the relationship of this with the performance of the company and the shortfall of executive pay setting in stopping the managerial excess (Neokleous, 2013). This report highlights how the executive remuneration has been used to maximize shareholder wealth whilst the failure in doing so has been criticized. Corporate governance issues related to remuneration In one of recent meetings of the compensation committee, the ongoing debate regarding income inequality was pointed out by one of the directors. Executive compensation and income inequality have been identified as being two of the most contentious issues in the present day political and economic discourse. The rise in inequality has been blamed upon by the critics in last two years or so on the rise in the executive compensation of the public companies. The inequality here refers to the percentage of total national income which the top percentage of taxpayers earns. In US, there has been a much faster growth in the CEO pay in the last thirty years, and the present difference between pay of CEO and average worker is 300:1. There have been a number of commentators who have cited this excessive executive pay as the key reason for income inequality (Kay Martin, 2016). There are others who state that the critics are wrong and that even though there are major issues with the CEO remuneration but the excessive pay was not the big issue. The real matter was the manner in which the CEOs were being paid, in context of its how. In majority publicly held companies, the top executives compensation is independent of performance virtually. Due to these reasons, that the CEOs act like bureaucrats instead of acting like value maximizing entrepreneurs which the companies need for enhancing their standing in the world markets. In one of the detailed statistical conducted on executive compensation, it was seen that the executives were paid in different terms like salaries, bonuses, stock options, and stock ownership. It was noticed that even with headlines showing contrary, the top executives were not getting record bonuses or salaries. Even though there had been rise in the executive pay in last few years, this was just done to catch up to the fifty year back co nditions. A key point worth noting is that the annual changes made in the executive compensation are not a reflector of changes in the corporate performance. The reality was that the executive compensation was getting worse instead of getting better (Jensen Murphy, 1990). Criteria for review A survey conducted by Booz Company in 2011, showed that 20% of the departures of CEOs, was due to poor financial performance or due to irreconcilable differences. The CEO removal is particularly costly owing to the instability which comes with it, and the costs associated with hiring new CEO. Such situation can be raised due to poor recruitment, but can also be raised due to lack of clear expectations for the CEO from the beginning or the failure in regular evaluation of performance of CEO. Thus, the CEO evaluations are undertaken by the boards for solid reasons. Often, there is the CEO performance evaluation paradox, which needs to be overcome for reviewing the top employees of the company (Beck, 2013). In evaluation of CEOs, some of the principles which have to be included are aligning the performance of CEO with the objectives of company; based on clear expectations which are agreed and developed in advance with CEO; having agreed, clear and transparent link in between the remuneration and the performance outcomes; encouraging the CEOs to set up developmental objectives and the plans, along with providing specified directions as are required from the result of the evaluation process; conducting in a way which is conducive to the present good governance; tailoring to the specific needs of the company; and complying with the relevant standards for accountability, along with communicating the results for the company (Beck, 2013). (Source: Beck, 2013) Governance of organization The very essence of good corporate governance is making certain that there are responsible relations between the stakeholders and the company. It is way more than mere compliance. It can be best defined through CRAFTED principles of governance, which shows the climate and culture of C- Consistency, R- Responsibility, A- Accountability, F- Fairness, T- Transparency, and E- Effectiveness which is D- Deployed throughout the company (Argden, 2010). Governance refers to the processes and structures of control and direction and of managing the various external and internal relationships in terms of elements like accountability, performance and compliance (Manu, 2018). The businesses are expected to follow the Principles of Corporate Governance which refer to the governance practices in the structure of evolving laws and the stock exchange regulations (Business Roundtable, 2016). Every nation has their own set of corporate governance rules which have to be followed based on the business being conducted in that nation. These are deemed as the basic requirements, particularly due to the geographical boundaries in business being eliminated. The principles and concepts like corporate governance and corporate social responsibility have to be followed, particularly in context of remuneration of the executives, so as to ensure that there is both accountability and transparency in the manner in which the key personnel of the company are paid (Tricker, 2015). Recommendations and Conclusion From the discussion undertaken in the previous segments, it can be concluded that there are a lot of controversies which surround the executive remuneration. However, in order to deal with such issues, it is recommended for the companies to adopt the principles and concepts discussed in previous segments, in terms of CRAFTED principles of governance, corporate social responsibility and the like. This would bring transparency in the pay structure of executive remuneration and would also help in linking the performance of the executives with the company objectives. References Argden, Y. (2010). Measuring the effectiveness of corporate governance. Retrieved from: https://knowledge.insead.edu/leadership-organisations/measuring-the-effectiveness-of-corporate-governance-1149 Beck, J. (2013). CEO performance reviews that work. Retrieved from: https://www.effectivegovernance.com.au/ceo-performance-reviews-that-work/ Business Roundtable. (2016). Principles of Corporate Governance. Retrieved from: https://corpgov.law.harvard.edu/2016/09/08/principles-of-corporate-governance/ Jensen, M.C., Murphy, K.J. (1990). CEO IncentivesIts Not How Much You Pay, But How. Retrieved from: https://hbr.org/1990/05/ceo-incentives-its-not-how-much-you-pay-but-how Kay, I., Martin, B. (2016). CEO Pay Ratio and Income Inequality: Perspectives for Compensation Committees. Retrieved from: https://corpgov.law.harvard.edu/2016/10/25/ceo-pay-ratio-and-income-inequality-perspectives-for-compensation-committees/ Manu, C.A. (2018). GOVERNANCE: Concepts, Principles and Applications. Retrieved from: https://www.ghanaweb.com/GhanaHomePage/NewsArchive/GOVERNANCE-Concepts-Principles-and-Applications-29457 Neokleous, C.I. (2013). Executive Remuneration as a Corporate Governance problem. Retrieved from: https://euractivgreece.blogactiv.eu/2013/06/30/124/ Tricker, B. (2015).Corporate governance: Principles, policies, and practices (3rd ed.). Oxford: Oxford University Press, USA.

Wiglaf Essays - Wiglaf, Gerard Manley Hopkins, Poetry, Literature

Wiglaf Annonymous Poetry is something that used to give me nightmares. In high school, if I knew that a poetry assignment was going to be given, I would stay home sick. I've since learned that while work is involved, discovering the authors intended meaning is fun and actually gets easier the more I practice it. When given the task to interpret Spring and Fall by Gerard Manly Hopkins, I at first was worried about the length of the poem; however, after I began to read the poem, I was able to get a picture of what was being said. In this essay, I will analyze why Margaret is grieving. The poem leads into a young girl who is saddened by the winter's approach and the symbolic death of the forest. She doesn't know it consciously, but in her heart she knows that all things will end and the coming of winter foreshadows her own mortality. She is told that as she ages, it won't bother her even though she may see an infinity of leaves as said in line six It will come to such sights colder. But line ten is contradictory in saying And you will weep and know why. Which I must take to mean that as Margaret nears her end, she will be saddened by everything that has been, and ever will be lost to time. Eventually she is told that people are born to die, and as if she has eaten from the tree of knowledge, she is aware and saddened for her innocence lost. In Spring and Fall, Hopkins explains to a child that we all age and die. That Margaret, like all of us, must deal with this fact and not let the knowledge of it hold her back from life. This is a message that almost everyone needs to hear sometime in their lives. Steve Nix 2-9-98